Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Industry Analysis / Commercial Strategy
Creative Concept / Branding
Development and planning / Graphic Design
Event Planning
More Than a Label
Refuse to be labelled
Reset to be label-less
Explore beyond label
Xintai is Suhewan's creative inspiration,
introducing a new perspective of commercial, art, design, fashion, culture, and history.
Xintai Warehouse was founded with a vision to transcend the traditional commercial framework. With the testimony of history, Xintai Warehouse explores a new era through the power of crossover, integration, and innovation.
Xintai Warehouse aims to inspire Millennials and Gen-Z and to facilitate thought-provoking discussion on the topics of fashion, art, design, culture, and technology. When ideas collide, new inspiration will emerge and precipitate.
Xintai Warehouse aims to gather talents and reinvigorate Suhewan cultural scene by propelling creative ideas, content, and events. "More than a Label" can be interpreted
not only in light of commercial, art, or design, but also up against diversity and self-inquiry. Xintai Warehouse is continuously reflecting on history, but never bound by history.
The Arcade, on the First Floor, creates an artistic, high-end, and vibrant atmosphere. In order to meet the purpose of consumption and encourage collaboration between merchants, there is no set boundary. Through continuous pop-ups and events, the Arcade will be the source of new creative content.
Makerspace is a creative space guided by innovation and experiences, and it will closely follow the core concept of "More than a Label". Makerspace will interact with the design and art concepts introduced on the Arcade, highlighting the overall artistic atmosphere of the project.
Higherground will be a platform for Xintai Warehouse, providing pop-up and event space for the brands, as well as exhibition space for artists and designers.
Xintai Warehouse launches "FACTORY RESET" art exhibition, delivering the core idea of resetting and redefining – not limited by reality nor imagination.
At FACTORY RESET, new ideas and inspiration collide and transform into thought-provoking artwork. Xintai Warehouse seeks to gather like-minded people and to provide a platform where discussions about culture, art, design are propelled and crystalized.
From the architectural features to the surrounding environment, from macro to micro, from micro to macro.
The 1+1+1 structural relationship is the core inspiration of Xintai Warehouse's Visual System design concept. We discover and extract such structural relationship in the architecture, and combine the architectural characteristics of Xintai Warehouse with the history of Suzhou Creek. The combination of history background and cultural meanings create a unique brand visual system design element of Xintai Warehouse.
The combination of the main visual structure and the brand name. Simply extracting the graphic structure is not enough to highlight the characteristics of Xintai Warehouse. The overall brand name, initials, spacing and architectural details are unified and integrated as the basic graphic logo.
Louis Vuitton 2021 Exhibition
Made in House introduced the 2021 Louis Vuitton Exhibiton for rare and exquisite leather items.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
Organized by Shanghai Jing Resettlement Industry(group)Co.,Ltd. and curated by Made in House, the exhibition "Gazing into the Patio: The Juxtaposition of Diversity and Inclusiveness" took place in Shanghai's largest and most diverse Shikumen complex – Zhangyuan. Shikumen is a traditional Shanghainese architectural style combining Western and Chinese elements, which is a testimony of Shanghai's history. Inspired by the Haipai culture inherited in Shikumen, the exhibition presented an array of functional art and collectible designs by eight Chinese and international contemporary artists.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
A new Bund destination for elevated cocktails, sophisticated small-plates, and ever-changing art & design happenings. The new venue hospitality team behind Objective Gallery Private Kitchen, the exclusive crossover venue that allowed artists, designers, chefs and mixologists to co-create dining experiences that synergized with the ever-changing gallery exhibition and designed interiors/objects.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Former Brunner, Mond & Co. Building, completed in 1922. Designed by Stewardson & Spence. Reinforced concrete structure. Neo-classical style with Baroque style decoration. Thickset lines adopted. Compound portico designed for the front facade from 3rd to 5th floor. Walls decorated in quasi-big-stone.
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Storyline Planning / Positioning / Branding / Naming / Product Design / Space Design / Art and Culture Suggestion
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Xintai Warehouse, an early 20 Century British warehouse for the production and the stock of textiles is among the few testimonies of the industrial history of the city still standing in the area. It is owned by the real estate legend Pei Runsheng, the uncle of the legendary architect I.M. Pei. Spanned over three storeys of 6000 sqm, Xintai Warehouse is listed as a protected industrial heritage.
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Industry Analysis / Commercial Strategy / Positioning / Creative Concept / Branding / Storyline Planning / Development and planning / Plane Optimization / Space Design / Art Strategy
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Objective is a multi-disciplinary brand that sources lifestyle objects from around the globe both to inspire aesthetically and to promote a mindful way of life.Objective creates a narrative environment that embraces a personal and collaborative approach to art and design. It unifies artists and designers in creating a collection of functional yet elegant furniture, lighting, art and lifestyle objects.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.
Design Miami/ is not only the global forum for design but also thenexus of design culture. Held each year in Miami Beach, USA, Basel.Switzerland, and Shanghai, China, featuring carefully selected worksfrom world-renowned galleries, studios, brands, collectors, anddesigners, the event draws in design lovers from around the globe. Every year, more than 30 top design galleries exhibit at the fair, and more 500 media covers the event. The site features more than 2,000 works of art and design from more than 100 leading international galleries and designer studios around the world.